the cordial exchange

The customer influence has been around for as long as there have been customers. The evolution of the customer exchange has progressed at a rapid rate. That could very well be the understatement of the century! I know that. Social media has elevated the entire customer experience. It has elevated the merchants experience too. The notion that brands can get by with unresponsive service is gone.

Social media has enabled marketers to "take back" their brands and put into motion the criteria in understanding and reaching out to their customers. One important item is achieve this is social infrastructure. Through your social infrastructure the social exchange can develop.

Patrick Salyer, CEO of Gigya, wrote a guest post for forbes.com, addressing this topic.

Social does not mean marketers have to give up control.

Brigham Young University has advanced their sports teams social presence in a new and innovative way that allows fans to log in to grow the fan network. One visualization shows the fan/user network from around the world.

How BYU is Scoring a Touchdown in College Sports

BYU and other colleges have stayed ahead of the digital curve by creating a fan/team interaction.

social media metrics

The goal of the social media effort is drive traffic back to your website. We want to convert vists into leads and leads into customers. Measure the number of click throughs from each social media source. Market perception is measured by brand sentiment mentions on social media. Be sure to track the mentions.

The mobility of content of online communities is measured by the times content is shared.
Audience tracking includes:

• Facebook post likes and shares
• Tweets directly from content
• Retweets
• YouTube likes, shares, and embeds
• Pinterest repins
• LinkedIn post likes and shares

The online community measurement is important because it shows brand reach and awareness.

Remember the 4 social media metrics:

• Increase in community membership
• Content mobility and engagement
• Market perception
• Social conversions

Concentrate on reaching the correct audience.

twitter success

I wish to share this. A good resource to enhance your Twitter search experience. This certainly will help your Twitter experience because you'll have help to build communities.

Many thanks to Laptop Goldmine.

skill success

Ever stop and ask yourself if success is a skill? Skill, you might wonder to yourself, was never described as a skill. It wasn't to me. When I had a skill, I had a skill. I didn't think twice to link skill to success. I decided to change my way of thinking. Maybe you have too.

Perhaps we need to look at skill success as successful skills.

Can you think of any?

Here are some for you and me.

• Persererance
• Persistance
• Vision
• Sales
• Selection
• Initiative
• Problem solvinh
• Storytelling
• Flexibility
• Resilience
• Innovation

Put these into your thought processes. Come up with ways put these skills into your organization. Put them into your routine.These may help you improve content and grow your business. There are still enough ideas to go around.

big data and content

Big data has impacted virtually everything when it comes to content. Remember that Big Data is an umbrella term used by practically everyone who uses it. Big Data is easy to define if used from a purely technical standpoint. Whether we agree on the definition of Big Data or not isn't really important. What needs to be focused on is the use of Big Data.

The bond between Big Data and content is growing.... and growing stronger. The explosion of data needs to be turned into information and content. As we find growth in Big Data, we soon realize that we are contributing to Big Data! How's that for results?

Should we take a step back and analyze this perspective? Most likely. What most want is to turn Big Data into revenue. Easier said than done. We need to focus on the benefits and less on technology. Translated: create value.

Use Big Data to fulfill business goals. This includes marketing. Your goal: turn the raw data into actionable information. Pay attention to how Big Data is used in content management, social business, and marketing.