create the plan: blog

Into content marketing? You had better be a blogger. This helps strive for excellence in a content marketing plan. Create an informative blog even if you only plan on writing about products and services. Maintain your blog by posting regularly.

Quality content is of high importance. This helps increase traffic. Content marketing has been defined as rebranding. Build trust by including educational items, entertainment and stories. Help your readers experience the world of satisfaction.

Use your costs and time wisely. Have a motive behind your blog posts.

Engage your audience by providing social media site icons. Include access to your mailing list. Include a call-to-action. Encourage sharing the information which is vital to success.

Remember, write good quality articles.

reader engagement ideas

Do you wish to improve reader engagement? This isn't anything new. This could very well be the top social media issue. I find it more of a tactical issue. You might keep that in mind.

Consider quick links. This allows you to distribute much information. These references are many: public speakers, influencers and authors.

ENGAGEMENT IDEAS:

Write items worth sharing.
Sell your own products.
Reply to comments.
Write great content.
Be actionable.
Offer much information. (Create value)
Have trigger topics.
Comment on many sites.
Build an email list.
Choose narrow topics.
Appeal greatly to a small audience.
Create a system. (Social media system)
Create quality SEO
Write personal stuff.
Find a group of like-minded bloggers.
Join tribes.
Join groups.
Write in a conversational style.
Use Google+ hangouts.
Conduct interviews.
Build your own commenting tribe.
Have a clean site.
Concentrate on copywriting.
Create weekly link roundups.

Learn from this post. Take part in the discussion.

2014: content marketing ebooks

Good references for best practices.
11 Must Read eBooks to Get Content Marketing Smart for 2014

Post from toprankblog

Integrate content search and marketing. Help brands to connect. Thought leaders. Influencers.

content marketing: 2014

One item: spend money on blogging. Product identity can be helped by blogging.
5 Content Marketing Trends & Predictions for 2014 

Social media, newletters and blogs will be the top content distributors.
Use social media to increase customer engagement and interaction.
More traffic comes from mobile devices.

your blog: set up the hatchery

The home base. The place to start. Building influence. Your own place.

blogs are the content hatchery

These are resons why you should set up your blog. This component is the nucleus to good communication.  We need interaction. We need comprehensive branding techniques. A blog is the key to building a better brand, better product, a better outlet to the outside world where the customer drives the system.

Customer intimacy from salesforce.com

Your blog content is the hatchery for ads, press releases, and resources. The use of social media gives you marketing power. You might wonder where you can go from the blog.

Check this out from Jeff Bullas regarding the Old Spice ad campaign.

Don't be intimidated by the numbers. Jeff's
 blog post is an excellent resource for those needing an example for "where to begin" ideas. Blogs are content generators. Think sharing and searching when creating a blog post.

Spread your message.