today's social media marketing

The Greatest Opportunity In Social Media Marketing Today http://t.co/adaMfORihE
— RJ Frasca (@rjfrasca) April 6, 2014

How times have changed. Or have you noticed? Are you still burdened with a dysfunctional cultural attachment? R J Frasca tweeted an interesting article that brings up the changes in marketing and what needs attention for us to succeed in this new environment.

Selling must take on the attributes of inbound marketing. Resistance to this is heavy.  Attraction and integration of inbound marketing, outbound marketing, and inbound selling is an opportunity that can't be ignored. Sales must integrate their selling with marketing.

Insights for the potential customer must be groomed so a presentation can be created. This effort will enhance your techniques for connections and more engagement. Insights lead to white papers and studies. These are marketable products. Realize the need. Make it happen.

@rjfrasca

tech meets society

Once upon a time, Silicon Valley believed it was insulated from questions of culture, social change, and politics. Hardware was built on science, software on objective functionality, and personal beliefs needn’t enter the picture. But as new technologies — and the companies behind these technologies — extend their reach into nearly every part of our lives, they can’t help but clash with the larger world.

BOOKS ON TECHNOLOGY AND SOCIETY

power moving content

With so much data out there what have you done to maximize your potential in gathering the data and using it? Do you have a plan? Have you thought of what you're missing? Can "Big Data" deliver performance for me?

Build Your Pipeline To Handle the Flood of Data and Content Headed Our Way | @scoopit http://t.co/74a3rE1b0b #bigdata #content
— Mike Bertelsen (@mikebertelsen) April 3, 2014

We are consuming the content like never before. That's good! But are we putting it to use? What about my brand? How can it benefit?

Produce content for your brand.  Put that content content on Social Media. There! But that's just the beginning of the process. Connect with people in the industry. That's a good place to start. Build your list of influencers. Start with Appinions to identify influencers. This also measures your impact.

Mark Schaefer presented these helpful parameters for standing out in the crowd:

1. Relevant
2. Interesting
3. Timely
4. Entertaining

RITE

"Power comes from content that moves."

Get a handle on the content that engages readers for brands. Entertaining your audience can't be overlooked. Look for content that includes RITE as well. Keywords are key! Use them to drive other industry content to you.

five human factors

Brand Strategy For Challenging Times: There’s been some suggestion that the global “down... http://t.co/mFcL3ClM9u via @BrandingInsider
— Eric T. Tung (@EricTTung) April 2, 2014

 Ever think of the times we face? Most brands, at this point in time, probably don't. Or some might decide, or have decided, to wait for the times to get better. Growth is what we all want. However it is not what we all get. Too bad. But we must realize we have to go out and get it. Ask, "How do we attract more buyers?"

Let's look at the human factor. This is the topic that Mark Di Somma wrote about on brandingstrategyinsider.com. The five factors are:

1. Inspiration
2. Familiarity
3. Rituals, habits, and rewards
4. Local
5. Bargains

These insights are applied.

1. Give people a refreshed sense of hope
2. Raise their pulse
3. Give them more of what they choose you for
4. Suggest new things, suggest new ways
5. Give them new things they want to value
6. Act responsibly
7. Belong
8. Give buyers what they deserve
9. Encourage buyers to think ahead
10. Acknowledge effort

Be proactive, familiar, and valuable. Keep consumers in touch with what you offer.

Books on BRAND STRATEGY

the 950 million dollar recoup

Macy's Co-Producing YouTube Reality Series With Maker Studios: Here's one way Disney will try to re... http://t.co/8WiDC4pJqz via @adage
— Eric T. Tung (@EricTTung) April 1, 2014

Disney gets another shot at online. Historically Disney has not had good experiences with the online spectrum. Disney has decided to get into a new dynamic. The new dynamic of short-form online video isn't being ignored by Disney with the acquisition of Maker Studios, which is considered one of the top YouTube networks.

Maker Studios fills a gap in the Disney portfolio. Maker will have the Disney help with advertisers and this will increase leverage when negotiating distribution services.

Disney has built a $45 billion dollar business by turning movies into brands. Now they're are hoping to turn a video maker into a brand, or at least what it produces into such.