social stats 2013

Jesse Wojdylo published a post on his blog that gives his predictions for social media platforms in 2014.

Some highlights:

• Engagement tougher on Facebook
• Twitter has the most growth potential
• Big growth for Snapchat
• Local business using Google+ more for Google Maps
• Instagram to grow with certain demographic groups like Stay at Home Moms
• Ad campaigns will use Vine ..... a lot
• Reddit will dominate news and entertainment info
• Pinterest about the same
• LinkedIn shows more B2B opportunities - author promises to use it more... so do I
•  Yahoo! Social Network to come into play ... a big player in entertainment

One item to focus on: content with copywriting. Also visual content. Here's to a great 2014.
Extend your reach in the social media platforms you're comfortable with. My recommendation are strive to gain Google+ followers and Twitter followers.

Contact Jesse: jwojdylo@gmail.com

2013 trends and events

A look back at 2013.

google+, content and seo

Not just another social network. Google+ now has the second most highest number of monthly users, next to Facebook. Do not lump Google+ into "just another social network" category. First, it is backed by a giant search engine. Google+ is topping the list of social media changes for 2014. It is good for social networking and is vital to improve a business online presence. That brings us to online marketing. Finding that perfect fit is a challenge, but Google+ is a big help in this area. Create good content. I feel if we do this, the Google + "system" will find us. Increasing our page rank is the object of attention these days. Attraction for new visitors is a priority with many. Simply update your content on a regular basis. By updating regularly you will help search engine crawl to your blog and therefore it will help attract new visitors.

name lab results

I did the name lab on http://t.co/vIuVmdse7K #BreakingBadMarathon pic.twitter.com/8dVt4XDJ5j

— Mike Bertelsen (@mikebertelsen) December 29, 2013

social media reach

Your social meida footprint: fans/followers. Fans are a "reach" which translates into the number of people you can reach when all your posts are seen by all your fans. You target along their extended networks.

Networks are fast-paced. The reach is expected to go down! Not all your followers see your updates. Metrics from different networks will give you the data you need to see who you are reaching.

Metrics to consider:

Organic impressions [Facebook impressions]
Google+ Followers [Potential Reach on Google+]
Twitter Followers [Potential Reach on Twitter]
Twitter Reach [ Via Twitter Analytics]

This way you can find your brand reach and make meaning from Big Data.
Marketing strategies should be measured. Measuring social media is trciky, with no one particular way of doing it. Consider that. Consider to create your own system.

Concentrate on what matters.

 
 

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

Page Organic Reach [Facebook Insights]

Post Organic Reach [Facebook Insights]

Organic Impressions [Facebook Insights]

Post Organic Impressions [Facebook Insights]

Google+ Followers [Potential Reach on Google+]

Twitter Followers [Potential Reach on Twitter]

Twitter Reach [Via Twitter Analytics]

LinkedIn Page Impressions [LinkedIn Company Insights]

YouTube Views [YouTube Analytics]

Pinterest Reach [ Pinterest Web Analytics]*

Read more at http://www.business2community.com/social-media/4-social-media-metrics-matter-0718285#ZT7gvVxTPb8Ulgb6.99

the magic 6

There is an infographic from Wildfire that was introduced recently which gives us the 6 best practices for social media success. Within the Best Practice # 1 are what I call  "the magic 6" which has to be a core for a social strategy.

These are:

1. Brand Marketing
2. Brand Management
3. Digital Media
4. Performance Marketing
5. PR/Earned Media
6. Social Media (own budget)

These are the parts of a larger strategy at work. They are the trump cards to play.

In future posts I will explore "the magic 6" in more in detail.

In the meantime explore these six areas on your own and prepare to make a plan for your social strategy.

create the plan: blog

Into content marketing? You had better be a blogger. This helps strive for excellence in a content marketing plan. Create an informative blog even if you only plan on writing about products and services. Maintain your blog by posting regularly.

Quality content is of high importance. This helps increase traffic. Content marketing has been defined as rebranding. Build trust by including educational items, entertainment and stories. Help your readers experience the world of satisfaction.

Use your costs and time wisely. Have a motive behind your blog posts.

Engage your audience by providing social media site icons. Include access to your mailing list. Include a call-to-action. Encourage sharing the information which is vital to success.

Remember, write good quality articles.

reader engagement ideas

Do you wish to improve reader engagement? This isn't anything new. This could very well be the top social media issue. I find it more of a tactical issue. You might keep that in mind.

Consider quick links. This allows you to distribute much information. These references are many: public speakers, influencers and authors.

ENGAGEMENT IDEAS:

Write items worth sharing.
Sell your own products.
Reply to comments.
Write great content.
Be actionable.
Offer much information. (Create value)
Have trigger topics.
Comment on many sites.
Build an email list.
Choose narrow topics.
Appeal greatly to a small audience.
Create a system. (Social media system)
Create quality SEO
Write personal stuff.
Find a group of like-minded bloggers.
Join tribes.
Join groups.
Write in a conversational style.
Use Google+ hangouts.
Conduct interviews.
Build your own commenting tribe.
Have a clean site.
Concentrate on copywriting.
Create weekly link roundups.

Learn from this post. Take part in the discussion.

2014: content marketing ebooks

Good references for best practices.
11 Must Read eBooks to Get Content Marketing Smart for 2014

Post from toprankblog

Integrate content search and marketing. Help brands to connect. Thought leaders. Influencers.

content marketing: 2014

One item: spend money on blogging. Product identity can be helped by blogging.
5 Content Marketing Trends & Predictions for 2014 

Social media, newletters and blogs will be the top content distributors.
Use social media to increase customer engagement and interaction.
More traffic comes from mobile devices.

your blog: set up the hatchery

The home base. The place to start. Building influence. Your own place.

blogs are the content hatchery

These are resons why you should set up your blog. This component is the nucleus to good communication.  We need interaction. We need comprehensive branding techniques. A blog is the key to building a better brand, better product, a better outlet to the outside world where the customer drives the system.

Customer intimacy from salesforce.com

Your blog content is the hatchery for ads, press releases, and resources. The use of social media gives you marketing power. You might wonder where you can go from the blog.

Check this out from Jeff Bullas regarding the Old Spice ad campaign.

Don't be intimidated by the numbers. Jeff's
 blog post is an excellent resource for those needing an example for "where to begin" ideas. Blogs are content generators. Think sharing and searching when creating a blog post.

Spread your message.